Every job yourcatalog data needs.
Fully managed, do-it-for-me catalog data for the automotive aftermarket — hard parts, performance, and accessories. Start with a graded assessment, hand off as much of the rest as you want.
Assessment & scorecard
Free File Audit
Send your current ACES or PIES export as-is — from a PIM, a data co-op, a flat file, or a spreadsheet. You get a letter grade plus a ranked list of exactly what to fix, in 24 to 48 hours. No cleanup first, no sales call.
Catalog Assessment & Baseline Scorecard
The full workup: A-to-F scorecard across fitment integrity, product data structure, identifiers, images, interchange, and descriptions; counts of notes, overlaps, duplicates, invalid vehicles, missing UPCs and images; root-cause diagnosis — plus a simulated "after" that shows what the fix achieves before we touch anything. One brand with 1.64 million applications saw its flagged rate simulated from 99% down to 10% before committing a dollar.
Fitment & product content
ACES Fitment Modernization
Free-text notes converted to standard qualifiers with a map of what every note became. Overlaps and duplicates resolved against OE and competitor interchange. Good/Better/Best tiering buyers can actually tell apart. Every vehicle checked against the VCdb, light duty through heavy duty. Target state: zero notes, zero overlaps, zero duplicates — and a pass from the official Auto Care VIP validator.
PIES Content Build & Enrichment
Full product content built from whatever you have, even with no item file: our 13-slot description standard, marketing copy in your brand's voice, attributes mapped and completed against the market, packaging, UPC/GTIN checks, country of origin, life cycle, and tariff codes. One brand went from 37 generic paragraphs to 1,758 distinct, vehicle-aware ones.
OE Research & Interchange
Factory part-number research per application, OE-first catalog builds, competitor crosses built and verified family by family, and supersession research. For one rotor manufacturer: 1,082 families researched, 740 verified crosses.
Part-Number Research from OEM References
For distributors with a list of numbers and no data: each number researched across OE and dealer catalogs, applications and specs returned, every result confidence-graded. A 172-number sample returned 398 graded applications.
Digital Asset Management
Image gap audits, rebuilds to receiver spec (1500×1500, RGB, white background) with correct metadata, asset mapping and PIM loads. Our rule: every SKU gets its own image or none — no borrowing another tier's photo. 1,689 images rebuilt for one brand.
Validation & Dispute Defense
Our in-house checker matches the official Auto Care VIP validator exactly, so files are clean before submission — with official runs for third-party proof. And when a receiver claims your data is bad, we defend it: one brand was told 81,346 records were invalid; we proved the claim came from an outdated validator and returned two zero-error official assessments.
Management, distribution & market intelligence
Complete DIFM Catalog Management
We own your catalog end to end on a dedicated automotive PIM: fitment modernization, full PIES build, images, new numbers and retirements, SKU status register, price file loads, receiver audit review, and distribution to your trading partners — verified after every load. Monthly program, scoped to your brand's starting point.
Trading-Partner & Channel Distribution
Retailer load sheets built to each receiver's template (8,498 SKUs onto one national performance retailer's format), automated channel exports, and publish management.
Market Analytics: VIO, POP Codes & Buyer's Guides
Your catalog joined to US vehicles-in-operation data to size every part's market. POP codes rebuilt to the industry 60/20/15/5 rule, movement estimated for parts with no sales history, coverage gap studies, and buyer's guides. 11,000+ stocked SKUs re-coded across one four-brand group.
Pricing Strategy & Competitive Analysis
Street-price benchmarking against competing brands, price file normalization, surgical repricing recommendations, tariff and landed-cost analysis, and the executive decks to back the decision.
White-Label Delivery for Partners
Data and technology partners: we deliver the full service under your brand, your name on every file. Our audit methodology is also available as a drop-in module for a partner's AI tooling.
Training & Guides
Weekly sessions with your catalog team, before/after leadership decks, live practitioner training ($495), workshops ($195/seat), the self-paced course ($149), the new-hire intensive ($1,995), and the Superpower AI handbook bundle ($199).
Not sure where to start?
Start free.
The audit tells you exactly what your file needs. Everything else follows from there. Every engagement comes with the note-conversion map and the decision log — nothing is a black box.